Financial adviser

Finance and investment analysts and advisers — SOC 2020 2422

Finance and investment analysts and advisers advise customers, who may be individuals, companies or specialist groups, on the purchase of investments, insurance, mortgages, pensions and other financial services and products.

Also calledIndependent financial adviserFinancial plannerWealth managerInvestment analystMortgage adviserMortgage brokerand 85 more titles
Typical full-time pay£50,3002025 Provisional
People in the job269,000across the UK
Demand for workersElevated
New adverts a month5,300↑ 9.2%on last year · 27th of 412

Pay

ONS · ASHE 2025

Half of full-time financial advisers earn between £36,900 and £70,700 a year.

What full-time financial advisers earn, 2025
Spread of full-time pay for financial advisers
£50,300 typical£28,400lowest 10%£36,90025%£75,600top 20%n/ptop 10%
Middle half (£36,900–£70,700)n/p: top 10% not published by ONS
Show as table
Lowest 10% earn less than£28,400
Lowest 20% earn less than£34,100
25%£36,900
Median£50,300
75%£70,700
Top 20% earn more than£75,600
Top 10% earn more thanNot published
Typical pay by regionUK median £50,300
Typical full-time pay for financial advisers by region
London£64,700
Scotland£55,500
East of England!£47,800
South West!£47,600
Yorkshire and The Humber!£46,700
North West!£45,100
West Midlands!£42,400
South East!£41,400
North East!£35,400
Wales!£32,000
East MidlandsNot published by ONS–
!Small sample: treat with caution
Show as table
UK median, £50,300
London£64,700
Scotland£55,500
East of England£47,800 (small sample)
South West£47,600 (small sample)
Yorkshire and The Humber£46,700 (small sample)
North West£45,100 (small sample)
West Midlands£42,400 (small sample)
South East£41,400 (small sample)
North East£35,400 (small sample)
Wales£32,000 (small sample)
East MidlandsNot published by ONS
Typical pay over 3 years
  • 2023 £41,100
  • 2024 £45,900
  • 2025 Provisional£50,300
↑ 23% since 2023Provisional figures are revised when ONS publishes the next year’s survey.

Jobs and demand

ONS · Textkernel adverts · DfE

About 5,300 jobs for financial advisers are advertised each month. The Department for Education rates demand for workers as elevated.

New job adverts a month, Jan 2017 to Aug 2026
New online job adverts for financial advisers each month
New advertsMonth not published by ONS (2 in all)
Show as table
Aug 20266,205
Jul 20265,065
Jun 20266,363
May 20265,042
Apr 20264,206
Mar 2026Not published
Feb 2026Not published
Jan 20265,528
Dec 20253,138
Nov 20255,496
Oct 20256,158
Sept 20255,854
Aug 20256,290
Jul 20255,630
Jun 20256,331
May 20256,178
Apr 20254,522
Mar 20255,454
Feb 20255,177
Jan 20254,415
Dec 20242,942
Nov 20244,146
Oct 20243,802
Sept 20244,324
Aug 20244,340
Jul 20244,984
Jun 20244,816
May 20245,501
Apr 20245,245
Mar 20244,459
Feb 20245,152
Jan 20246,719
Dec 20235,184
Nov 20235,530
Oct 20236,176
Sept 20235,237
Aug 20236,208
Jul 20236,618
Jun 20238,429
May 20238,260
Apr 20237,139
Mar 20238,394
Feb 20238,959
Jan 20239,888
Dec 20228,072
Nov 202210,034
Oct 202210,431
Sept 202210,207
Aug 202210,149
Jul 202210,998
Jun 202211,624
May 202214,873
Apr 202210,127
Mar 202212,269
Feb 202211,358
Jan 202212,141
Dec 20219,003
Nov 20219,124
Oct 20219,307
Sept 202110,057
Aug 20219,256
Jul 202110,303
Jun 20219,597
May 202110,088
Apr 20217,947
Mar 202110,647
Feb 20217,089
Jan 20217,840
Dec 20205,698
Nov 20206,107
Oct 20206,625
Sept 20205,635
Aug 20204,954
Jul 20205,452
Jun 20204,981
May 20204,775
Apr 20206,338
Mar 202011,521
Feb 202011,854
Jan 202011,334
Dec 20198,851
Nov 201910,805
Oct 201910,800
Sept 201910,538
Aug 201911,890
Jul 201914,364
Jun 201914,616
May 201914,568
Apr 20199,519
Mar 201913,034
Feb 201912,227
Jan 201911,867
Dec 20186,975
Nov 201811,696
Oct 201810,067
Sept 20189,952
Aug 20189,741
Jul 201810,429
Jun 201811,128
May 201811,810
Apr 201810,574
Mar 201811,506
Feb 201810,895
Jan 201813,393
Dec 20178,257
Nov 20179,801
Oct 201711,501
Sept 201710,186
Aug 201710,046
Jul 20179,408
Jun 201712,982
May 20179,760
Apr 20179,490
Mar 201711,554
Feb 20179,480
Jan 201712,068
Is there a shortage of financial advisers?
Elevated

The Department for Education rates demand as not high, elevated or critical, using five indicators. This is its 2025 assessment; in 2024 it was not high.

  • Visas grantedWell above usual
  • Online job advertsAbove usual
  • Wage growthWell above usual
  • Pay against similar jobsUsual
  • Hours workedUsual
Vacancies hard to fill because of skills
31%against 27% for all jobs
Broader groupFigure for finance professionals, which includes financial advisers. DfE Employer Skills Survey 2024.
Where the most jobs are advertisedadverts a quarter
Local areas with the most adverts for financial advisers
London is published as one area. Averages leave out quarters ONS withheld.
Where financial advisers are most concentratedShare of local job adverts, compared with the UK.

Recruitment from abroad. 4,122 sponsored work visas were granted for this job from July 2025 to June 2026, most to people from France, Italy, Germany, ranking it 3rd of 313. Home Office

Who does it

ONS · Annual Population Survey · April 2025 to March 2026
Age of financial advisers
Age profile of financial advisers
8.4%
36%
21%
21%
10%
3.3%!
!Small sample: treat with caution
Show as table
16–248.4%
25–3436%
35–4421%
45–5421%
55–6410%
65+3.3% (small sample)
Highest qualification
Highest qualification held by financial advisers
Degree or equivalent68%
Higher education below degree4.2%
A levels or equivalent15%
GCSEs or equivalent8.4%
Other qualifications!2.8%
No qualifications!0.4%
!Small sample: treat with caution
Show as table
Degree or equivalent68%
Higher education below degree4.2%
A levels or equivalent15%
GCSEs or equivalent8.4%
Other qualifications2.8% (small sample)
No qualifications0.4% (small sample)

Main employers: other activities auxiliary to financial services, except insurance and pension funding (18%), business and other management consultancy activities (14%), other monetary intermediation (7.7%), general public administration activities (6.7%).

How to get in

Hold a degree
68%
as their highest qualification
Registration
Financial Conduct Authority or FCA
required for some roles: Financial Conduct Authority or Financial Conduct Authority (FCA)
Apprenticeships
3
from level 3
Apprenticeships take
1 to 3½ years
typically
T Levels
1
college courses for 16 to 19 year olds

Routes in

Financial adviser

You can get into this job through:

University

This role is open to graduates of most subjects.

Particularly relevant subjects include:

  • financial services
  • business management
  • accountancy

Once you finish your course, you could apply to join a finance company or a bank as a graduate trainee adviser.

Entry requirements

You'll usually need:

  • 2 to 3 A levels, or equivalent, for a degree

Apprenticeship

You could apply to do an apprenticeship, with a financial organisation, such as:

  • Paraplanner and Financial Planner Level 4 Higher Apprenticeship
  • Financial Services Professional Level 6 Degree Apprenticeship
Entry requirements

You'll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

Work your way up

You could start as a financial services administrator, pensions administrator or customer services adviser and work your way up.

To do this, you'll need to study for a level 4 qualification in financial advice recognised by the Financial Conduct Authority.

These include:

  • Diploma in Regulated Financial Planning from the Chartered Insurance Institute
  • Diploma for Financial Advisers from Walbrook Institute London
  • Investment Advice Diploma from the Chartered Institute for Securities and Investment

If you work in pensions, you could do qualifications offered by the Pensions Management Institute, while you move into an adviser role.

What you’ll need

  • pass enhanced background checks

Registration and professional bodies

Registration
  • you'll need to register as an 'approved person' by the Financial Conduct Authority
Further information

You can find more information about working in financial services from Walbrook Institute London or Pension Careers.

Routes in are from the National Careers Service job profile for financial adviser. Contains public sector information from the National Careers Service licensed under the Open Government Licence v3.0.

Investment analyst

You can get into this job through:

University

You'll usually need a degree at upper second class or higher. Most degree subjects are accepted, but you may find these particularly useful:

  • economics
  • maths
  • business studies
  • accountancy
  • finance

If your degree is not related to business or finance, you can do a postgraduate qualification like a master's in business administration (MBA).

A course with a placement year or a summer internship will give you valuable experience and an advantage when applying for work. Your university careers service can help you with this.

Entry requirements

You'll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths
  • 2 to 3 A levels, or equivalent, for a degree
  • a degree in any subject for a postgraduate course

Apprenticeship

You could apply to do an Investment Operations Specialist Level 4 Higher Apprenticeship, with a bank or regulator, or investment and financial services company.

You could also join a Senior Investment and Commercial Banking Professional Level 7 Apprenticeship, depending on your experience and qualifications. This is equivalent to a postgraduate award.

These normally take up to 2 years to complete. You will sit professional exams as part of the apprenticeship. At the end, you will be able to apply for membership of the professional body that covers your role.

Entry requirements

You'll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

Other routes

You could start as a graduate trainee in an investment bank or a stockbroking firm. Trainees must pass an exam that is recognised by the Financial Conduct Authority. These include:

  • Investment Management Certificate from the CFA Society UK
  • Investment Advice Diploma through the Chartered Institute for Securities & Investment

What you’ll need

  • pass background checks
  • pass security checks

Registration and professional bodies

Career tips

You may need in-depth knowledge of a specific industry for some jobs, for example experience in energy production, engineering or life sciences.

Business language skills can also be useful if you're working with overseas clients and markets.

Professional and industry bodies

You could join organisations like the CFA Institute and Chartered Institute for Securities & Investment for professional recognition and training opportunities.

Further information

You can find out more about becoming an investment analyst from:

  • Financial Conduct Authority
  • CFA Institute
  • Chartered Institute for Securities & Investment

Routes in are from the National Careers Service job profile for investment analyst. Contains public sector information from the National Careers Service licensed under the Open Government Licence v3.0.

Mortgage adviser

You can get into this job through:

College

You could do a college course which will give you some of the skills and knowledge you need to get into a trainee mortgage adviser role.

Courses include:

  • business
  • business and administration
  • providing financial services

Once working, your employer may put you through mortgage advice training.

Entry requirements

Entry requirements for these courses vary.

Apprenticeship

You could apply to do a Mortgage Adviser Level 3 Advanced Apprenticeship, or Financial Adviser Level 4 Higher Apprenticeship.

These take between 1 and 2 years to complete. They combine training on the job and study with a learning provider.

Entry requirements

You'll usually need:

  • 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

Other ways in

Work your way up

You could join a bank or building society as a customer service adviser, or a mortgage administrator in a firm of brokers.

You could then move into mortgage advice, as you gain more experience and complete relevant qualifications while working.

Other routes

You could apply to take a qualification in mortgage advice that is recognised by the Financial Conduct Authority (FCA). There are several qualifications available, such as the:

  • Certificate in Mortgage Advice and Practice (CeMAP)
  • Certificate in Mortgage Advice

Once you've completed your training, you will need to be employed by a company that offers mortgage advice services. You'll work under supervision and be assessed in order to achieve competent adviser status. This is needed to register with the FCA as an 'approved person'.

What you’ll need

  • have a credit check
  • pass background checks

Registration and professional bodies

Registration
  • you'll need to register as an 'approved person' by the Financial Conduct Authority
Career tips

The salary on some job adverts may include a figure for on-target earnings (OTE). This relies on meeting individual or company sales targets. In cases like this, you should check what proportion of the salary is made up of OTE.

Further information

You can find out more about careers in the financial industry through Walbrook Institute London.

Routes in are from the National Careers Service job profile for mortgage adviser. Contains public sector information from the National Careers Service licensed under the Open Government Licence v3.0.

Paraplanner

You can get into this job through:

College

You could do a college course which would teach you some of the skills and knowledge you need to be a paraplanner.

Subjects include:

  • regulated financial services operations
  • financial planning
  • providing financial services
Entry requirements

Entry requirements for these courses vary.

Apprenticeship

You could do a Paraplanner and Financial Planner Level 4 Higher Apprenticeship.

This will take around 2 years to complete and will include a mix of learning on the job and studying at college.

Entry requirements

You'll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship

Work your way up

You could join a company as a trainee and learn on the job.

Your employer might want you to do qualification while you train, such as the CISI level 4 Certificate in Paraplanning.

Registration and professional bodies

Professional and industry bodies

You can join a professional body for training opportunities and professional development.

Organisations include:

  • The Chartered Insurance Institute (CII)
  • The Chartered Institute for Securities and Investment (CISI)
  • Walbrook Institute London
Further information

You can find more information about working in financial services from Walbrook Institute London.

Routes in are from the National Careers Service job profile for paraplanner. Contains public sector information from the National Careers Service licensed under the Open Government Licence v3.0.

Apprenticeships

3 for this job
Level 3About 1 year

Mortgage adviser

You gain
Certificate in Mortgage Advice and Practice (CeMAP); CII Level 3 Certificate in Mortgage Advice
Registration
Financial Conduct Authority
Details on Skills England
Level 4About 2 years

Paraplanner and financial planner

You gain
CII Diploma in Regulated Financial Planning; CISI Diploma in Investment Advice
Registration
Financial Conduct Authority (FCA)
Details on Skills England

© Skills England 2025. This information is licensed under the Open Government Licence https://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/

Other qualifications

QualificationTypeLevel
FinanceT Level3

The work

ONS · ESCO · O*NET

Typical tasks

  • predicts the likely long- and short-term future performance of securities and other financial products and advises upon what will be an appropriate investment for their clients
  • analyses the financial position of clients, considering outgoings, dependants and commitments
  • advises on the relative merits of pension schemes, insurance policies and mortgages that best meet the needs of clients given their personal circumstances
  • monitors information on the socio-economic environment and interprets the implications of such information for their clients
  • prepares summary reports of findings for fund managers
  • keeps up to date with financial products, legislation and requirements for compliance with the relevant regulatory authority
  • identifies and attracts new clients by arranging visits and explaining the benefits of financial products

Skills

  • advise on financial matters
  • analyse financial risk
  • review investment portfolios
  • analyse market financial trends
  • create a financial plan
  • develop investment portfolio
  • obtain financial information
  • analyse financial performance of a company
  • interpret financial statements
  • communicate with banking professionals
  • advise on investment
  • perform stock valuation
  • analyse loans
  • analyse business plans

Knowledge

  • investment analysis
  • financial products
  • securities
  • banking activities
  • financial markets
  • funding methods
  • stock market
  • tax legislation

Suits people who like

  • Organising and following procedures
  • Leading and persuading

Outlook

DfE · Skills Imperative 2035
Broader groupThese projections are for business, media and public service professionals, a group of 32 jobs that includes financial advisers.
Change in jobs, 2020 to 2035↑ 26%about 670,000 more jobs
Workers needed by 20352.1 millionincluding people replacing those who retire or leave

Sources

Pay
ONS, Annual Survey of Hours and Earnings, 2025 provisional
People in the job, who does it
ONS, Annual Population Survey, April 2025 to March 2026
Job adverts
ONS, online job adverts (Textkernel), to Aug 2026
Demand, skill shortages
Department for Education and Skills England, Occupations in demand and the Employer Skills Survey
Outlook
The Skills Imperative 2035 (2024), NFER/Nuffield/DfE/IER/CE
Routes in
National Careers Service job profiles
Apprenticeships, qualifications
Skills England occupational maps
Skills, interests
ESCO classification of the European Commission; O*NET data, U.S. Department of Labor (CC BY 4.0, modified)
Visas
Home Office, immigration system statistics

Figures as of 10 October 2026.

Contains public sector information licensed under the Open Government Licence v3.0. Source: Office for National Statistics licensed under the Open Government Licence v3.0. Occupations in demand and the Employer Skills Survey: Department for Education and Skills England. Immigration system statistics: Home Office. Contains public sector information from the National Careers Service licensed under the Open Government Licence v3.0.

© Skills England 2025. This information is licensed under the Open Government Licence https://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/

Source: The Skills Imperative 2035 (2024), NFER/Nuffield/DfE/IER/CE.

This service uses the ESCO classification of the European Commission.

This service includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. This service has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications. CC BY 4.0 licence.

jobfacts is independent. It is not part of, affiliated with or endorsed by the Office for National Statistics, the Department for Education, Skills England, the National Careers Service, the Home Office, the European Commission or the U.S. Department of Labor.